There have been rumours that the multiplatform mobile messaging app ‘whatspp’ with 200-300 million users that is one of the prominent ad-free, paid services in the internet world, is on the wheels to be acquired by facebook, according to sources.
It could be another way for facebook to extend its touchpoints with mobile consumer. The ceo of facebook mark zuckerberg asserted , on the occasion of reaching 1 billion monlthly active users on facebook,that going mobile could be vital to facebook to reach the “next billion” .knowing that there are 5 billion pepole in the world who have mobile phone.
WhatsApp which have grown very big with users globally in over hundred countries covering 750 mobile networks on ios, Android, Blackberry, Nokia, and windows phone platform and recently on pc. Possibly every minute a user spends on whatspp is likely at the expense of a minute spent on facebook. According to whatspp update in October 2011, about 1billion messages are being served on it’s platform each day. That is 41,666,667 messages an hour,694,444 messages a minute, and 11,574 messages a second. In August 2012 the number of messages per day rose to 10 billion. “Pretty amazing”
Unlike facebook, whatsApp is a paid app and it’s currently the No. 2 paid app in Apple’s App Store (u.s version), where it sells $0.99. on Google’s play Android store, it is free for the first year and then $0.99 per year thereafter. Google indicate that the Android app has had between 100 million and 500 million installs to date
“Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought,” WhatsApp co-founder Jan Koum wrote in a blog post earlier this year. “At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen. Remember, when advertising is involved you the user are the product.” [Koum's emphasis.]
And that is just one reason why a WhatsApp/Facebook acquisition would be a surprise. It’s unclear whether statements like this translate into deal-breakers with Facebook, or whether any parties would get bought out, were a deal to happen.
But there is some other great detail to this story that gives it an extra layer of interest: The two co-founders, Koum and Brian Acton, first worked together at Yahoo. It’s where they developed their dislike of advertising-based business models.
WhatsApp’s business development head, Neeraj Arora, came to WhatsApp from Google, where he was a senior member of the corporate development team. According to his LinkedIn profile, he “led acquisitions and strategic investments across products and geographies. Recent transactions at Google include the acquisitions of Zagat, Dailydeal.de, Slide, Picnik, Cleversense, PittPatt and Talkbin.”
It will be really great for facebook team if they happen to acquire this mobile app. From sources, there is no response yet to email sent to this companys in respect to this rumour .
I will keep you posted. Culled from techcrunch